Airtel is working to launch its own 4G smartphone by Diwali. The Airtel 4G feature phone will cost Rs 2500. The move is aimed at countering the JioPhone, a free 4G device that Reliance is bundling with Jio.
The JioPhone will be reaching consumers next month and seeing the trend and the buzz around JioPhone Airtel too has seemingly decided to join the bandwagon.
Reports say Bharti Airtel is in talks with handset makers to manufacture a smartphone that would cost Rs 2500 and launched by Diwali. The phone could come bundled with data and voice calling benefits to get back at Jio. The Airtel phone could be launched by September-end or during the early October.
Airtel is talking to some handset manufacturers to bring in a smartphone around Rs 2,500, which will have a bigger screen, better camera and better battery performance than what a feature phone could offer. The report also hints that the phone could be manufactured by domestic handset makers.
Idea which is in talks with Vodafone for the merger, has also announced its plan to launch the cheapest smartphone in India priced around Rs 2500. The phone will support dual SIM with options to choose between 2G and 3G network.
Intex which is known for making budget phones in India has also joined the 4G feature phone bandwagon by launching its first 4G-VoLTE feature phone called Turbo+ 4G.